Just Arrived: Justin Bieber's 'Never Say Never' Video

Justin Bieber. Don’t give me the eeeeeeeewwwwwwwwww treatment. The kid’s really talented. Trust me. Come on! He’s nominated for a Best New Artist nod at the Grammys. Take away all the lame Bieber fever mania with girls (and the sad mothers) ready to turn their voices into the bass octave, and his too perfect hair ready to charge a gazillion dollars for a shampoo’s endorsement, but musically, Justin could actually turn out to have an iconic career. He knows how to play the drums and guitar. He sings R&B anthem with such soul (when Usher agrees, the haters better shut the fuck up) and he cleverly he knows he has to play the pop music manufactured machine at this moment to build his longevity career. Justin, Britney and Christina all did it with the use of the Mickey Mouse Club. Now back to the song from his Never Say Never movie. To already have a film about his life showing in wide release is fucking insane. I mean, this is Beatles mania all over again in 2011. Still, the song isn’t really good. It’s not on the Baby level where you have to admit it that you’ll be humming to it when it comes on. The video itself is also very disappointing. I feel it’s going to be the mini version of the film. I mean, please, why not shoot some scenes in his hometown or his childhood places to give some sentimental feelings for us to see how far he has come. We don’t want to see the same montage of screaming fans over and over again. Anyways, after this project is over, Justin is in a very difficult position. He needs to finally start to transition into a Top 40 radio artist and not Disney Top 40 radio artist. He’s working with Kanye next which I’m so psyched about. It’s ambitious. It’s a real challenge.