Ellie Goulding. In the UK she’s definitely not underrated, but for the rest of the world she falls into the category. Ellie is a pure musical gem. Her folk pop meets airy electronic sound just creates this floating flirtatious atmosphere. Winning the prestigious 2010 Critic’s Choice at the Brit Award and BBC’s Sound of 2010 Poll, Ellie is building a real name for herself. On the heels of releasing her debut album ‘Lights' (platinum in the UK already) in the USA on March 8th 2011 by one of my favorite labels Cherrytree Records and Interscope Records (Robyn and Gaga), she releases this song and it’s fucking fab. Not to mention that the video completely embodies my artistic eye (doesn’t the video visuals match my blog’s background?). 80’s Bowie meets Warhol space galaxy saturated pop colors are surely my thing. What’s also special with the video is that Ellie is clever in making herself more accessible, not as niche sounding, but still has that special quality that sets her apart. She’s using the same formula as Jessie J (will soon review on her) and could actually break America but in a pop-cult movement sort of way. I’m going to predict that she’s going to have the same success level as La Roux, but her music might not have the longevity in America if she really doesn’t pull out all the stops. There are a lot of artists like her right now with this cute electronic sound on the radio and this minimalistic styled live show, which Ellie somehow has to musically play the electronic stereotype effects in her shows (just like what this video does), but let her magical rich English accent vocals and down simple British blonde girl image be the star because it’s great to see an artist who’s not focusing in the over-the-top image-factory making process.
No comments:
Post a Comment